“Plant-based foods are becoming increasingly popular and demand is growing steadily. For LikeMeat, the development of brand communication is therefore an important next step in order to position itself in the market for plant-based foods and to intensify the exchange with consumers. Press Factory convinced us with its passion and its strategic approaches. We were specifically not looking for a pure food agency, but an agency that shares our vision for a more sustainable future and brings with it extensive lifestyle expertise. Together we will drive the transformation of the food industry.”
Karola Kentner-Schuetz, Head of Marketing LikeMeat
THE PIONEER OF PLANT-BASED MEAT
LikeMeat GmbH was founded in 2013 by the entrepreneur’s son Timo Recker in Wetschen, Germany. Right from the start, LikeMeat has set itself apart from the rest of its competitors with its authentic bite and taste. The company produces vegan meat alternatives based on organic soy and peas. The focus is especially on flexitarians who want to integrate a plant-based nutrition into their everyday lives but do not want to do so without the taste and texture of meat.
Its core competence lies in the striped and sliced meat segment with the top sellers Like Chicken, Like Gyros, Like Döner and Like Grilled Chicken. In addition, LikeMeat has local hero products such as Like Schnitzel, Like Nugget and Like Bratwurst in its range.
In total, the range comprises 15 product variations.