THE LIVE DIGITAL
BRAND DAYS
Juni 2020
A NEW KIND OF BRAND EXPERIENCE
PRESS FACTORY presented a new kind of brand experience during the first Live Digital Brand Days. Exclusive guests of the brands DR. HAUSCHKA, ECOALF, LIEBESKIND BERLIN, NORWEGIAN RAIN and STETSON were welcomed. The moderated live broadcasts are all about brands with interesting stories. Informative and compact!
Mandie Bienek, Co-Founder & Co-CEO PRESS FACTORY, talking to J’n’C about the reasons of launching the new Press Factory service `Live Digital PR´ in context of the Live Digital Brand Days, about the transformation of communication and why companies and agencies should decide if they wanna be part of the problem or the solution during this time of change.
JnC-net.de/Interview-Mandie-Bienek
NORWEGIAN RAIN
A life in Bergen means a life in rain. The duo T-MICHAEL and Alexander Helle gave a digital excursion through the studio in Bergen and talked about their plans for the 10th anniversary, their expertise in traditional tailoring combined with Japanese influences, right through to the final product – the recycled, 100% handmade NORWEGIAN RAIN Coat.
ECOALF
Pioneer in the field of sustainability – that’s Ecoalf. No other brand with such a spirit of innovation shows how sustainable fashion can be. We met Carol Blazquez, Head of Innovation and Sustainability, live from Madrid. We talked about the social and ecological compatibility of the products and how this is communicated to consumers even more transparently.
STETSON
STETSON celebrated the latest Autumn/Winter 2020 styles and invited journalists and influencers to a special bar evening. In coopeation with `The Hat Jazz Bar´, we created the most delicious cocktails for illustrious evenings with friends and discussed and displayed the new Stetson-Styles in detail.
LIEBESKIND BERLIN
Gina Condé, Global Director Product, Purchasing and Licensing LIEBESKIND BERLIN, welcomed their guests to the presentation of the Fall/Winter 2020 highlight models from the `Icons of the 70s´ collection. We discussed her vision of the brand and the innovations of Germany’s renowned bag label.