Challenge
Meet the newest member of the growing family: Und Gretel! From march on we will be responsible for the full-service public relations in Germany including corporate, brand and product PR, as well as influencer collaborations.
Und Gretel conquers the world of beauty!
While working with fashion publications and celebrities, Berlin-based international makeup artist Christina Roth realized that the cosmetic market was split into two categories: beautiful fashion colours often formulated with controversial ingredients, and natural cosmetics that lacked the bold, sexy shades and sophisticated formulas we’ve come to expect from high-end makeup. Convinced there was a better way, Christina teamed up with brand professional Stephanie Dettmann with one simple goal: to create the most beautiful colours and luxe formulas using the purest and finest ingredients nature has to offer.
‘A COLLECTION OF BEAUTIFULLY WEARABLE BASICS PUNCTUATED WITH SPLASHES OF BOLD COLOURS’
Und Gretel
No preservatives, no toxins—no compromises. Each Und Gretel product has been created, fine-tuned and perfected using only the finest natural and organic ingredients from around the world that are grown ethically, sustainably and in harmony with the environment.They are combined with the purest mineral pigments and vegetable emollients and waxes—and the conscious decision to work entirely without the toxic and controversial ingredients found in most cosmetics.