The world’s first concept shopping mall. Consistently differentiating itself from regular shopping centres, the mall sees itself as a compilation of carefully curated and coordinated boutiques and gastro offers.
2 years of BIKINI BERLIN Journal
How to create an ongoing conversation with trend-savvy customers? With the BIKINI BERLIN Journal we created a successful and versatile tool to speak to the consumer one-to-one in their own language. What started with a guest-article by blogger Jacky of Whaelse about statement shirts, has become a successful tale of storytelling!
“Change is not an agenda, but a principle.”
The BIKINI BERLIN brand is synonymous with a new concept for the heritage-listed building complex at Berlin’s Zoo, which is significantly influencing the transformation and success of the City West. An oasis in the heart of the city, an urban hub and social universe. Today eight bloggers and influencers take turns writing about fashion, trends and everything that happens in and around BIKINI BERLIN. Among them are Michael (Blog Bohème), Jules und Maria-Silva ( Herz & Blut), Gregor (Gregorythatsme) and Aline (Fashionzauber). All content is also shared on the writer’s social media platforms. With roughly 4 posts a month, BIKINI BERLIN Journal reaches a diverse group of customers.