Next week on the 17th and 18th of October, from 10 AM to 6 PM, we can’t wait to open our showroom doors to friends, partners, and the press. Let’s come together to exchange ideas, spark inspiration, share the latest updates, and celebrate what connects us – the demure way!⁠
⁠
As this is an exclusive event, drop us a line at social@press-factory.de if you’d like to join.⁠

What are the Press Days?

The Press Days for Spring/Summer 2025 (SS25) will offer an exclusive glimpse into the trends that will dominate the upcoming fashion season. Set to take place in vibrant fashion capitals, the event will bring together designers, stylists, journalists, and influencers for a preview of collections that will define next year’s wardrobe essentials.

The SS25 Press Days will showcase an array of styles, fabrics, and innovative designs, with a clear emphasis on sustainability, fluidity in fashion, and a strong return to bold, expressive colors. Key trends are expected to include lightweight fabrics, relaxed silhouettes, and nature-inspired prints, signaling a shift toward comfort and eco-conscious fashion. Brands will likely explore sustainable materials like recycled fabrics and plant-based dyes, aligning with the growing demand for ethical production.

In addition to clothing, the event will highlight beauty products, food, and statement jewelry, all of which are set to become key elements for the season.

The Press Days SS25 will allow attendees to engage directly with designers and gain insights into the creative processes behind the collections. As the fashion industry continues to evolve, these events will provide a critical platform for both established and emerging brands to set the tone for the season ahead, building excitement and anticipation for what Spring/Summer 2025 has in store.