Festivals of flavours
Recap: Little Moons Pops Up at Major Music Festivals
By Robin Polte
Summer is in its final stages and Little Moons can look back on a successful festival summer. Little Moons brought a delightful touch to festival-goers’ summer experiences by participating in three iconic events: Southside Festival, Vogelball, and MS Dockville. In a time span from July until August Little Moons attended three different festivals to spread some brand awarness and some smiles amongst the festival participants. Together with 9 different influencers, curated especially for the different Festivals and their target groups, Little Moons was able to reach a total of 5,8 million people and hand out 83 thousand mochis.
Southside Festival
Little Moons made a splash at this year’s Southside Festival, bringing their delicious mochi ice cream to the lively crowds. Known for its top-tier music lineup and energetic atmosphere, Southside Festival was the perfect place for festival-goers to enjoy a refreshing treat in between sets. Little Moons’ bite-sized mochi, with their signature soft rice dough and creamy ice cream centers, offered a fun and unique way to cool down during the hot festival days. Whether fans were rocking out to their favorite bands or exploring the festival grounds, Little Moons added a sweet moment to the unforgettable Southside experience.
Vogelball & MS Dockville
Little Moons brought a burst of flavor and fun to two of Hamburg’s most vibrant festivals: Vogelball and MS Dockville. At Vogelball, known for its bold celebration of self-expression and art, Little Moons’ colorful mochi ice cream perfectly matched the festival’s playful and eclectic vibe. Attendees enjoyed these delicious, bite-sized treats while embracing the festival’s creativity and energy.
At MS Dockville, an annual fusion of music, art, and culture along Hamburg’s waterfront, Little Moons became a favorite among festival-goers. Their unique mochi ice cream provided a refreshing treat amidst the eclectic performances and art installations, making the Little Moons pop-up a highlight of the festival experience.
‘Festivals offer a unique atmosphere, often almost a small, detached world of its own, into which guests can guests immerse themselves in for a few days. Festivals also stand for an open, diverse culture and therefore attract a varied and modern audience that ideally matches our target group.’
says Nicolas May, Brand Manager DACH.
