For our client Pepe Jeans, we brought an exclusive creator seeding campaign to life – built around one simple but powerful idea: the perfect summer, packed and ready to go.

A carefully hand-picked selection of creators each received a Pepe Jeans suitcase, filled with individually curated summer essential pieces from the brand – chosen specifically for each creator’s style and personality. No generic gifting, no one-size-fits-all approach. Just the right pieces, for the right people, at the right moment in the year.

From creator communication to full campaign execution, we handled every step of the executional process – ensuring that Pepe Jeans’ concept translated seamlessly into an experience that felt as personal and considered as the edit inside each suitcase.