NEW SEASON, SAME ICONIC ENERGY: PEPE JEANS AW26 HAS ARRIVED
Shot across East and West London – where culture and fashion shape the streets – Pepe Jeans presents the first drop of their AW26 collection: a new interpretation of cool, sexy and attitude.
Credit: Pepe Jeans
The AW26 Autumn/Winter collection celebrates the versatility of denim and encompasses a wide range of lifestyle designs. The iconic denim jacket and the signature jeans build on Pepe Jeans‘ denim heritage and are the perfect combination – whether browsing street markets or attending a live music event. As essential pieces for women and men, they combine relaxed comfort with timeless style, making denim an expression of an individual way of life.
Credit: Pepe Jeans
As the season progresses, the women’s suede leather jacket takes centre stage. Paired with a flowing turquoise top or worn half-open over a simple white t-shirt, it adds a confident note to autumn looks. The look is completed by flowing fabrics with expressive prints in rich petrol, carrying the carefree spirit of summer into the first days of autumn while bringing the London boho spirit into focus.
The focus then shifts to the menswear collection: lightweight shirts, t-shirts and polo shirts can be effortlessly combined with jeans in the brand’s iconic fits as well as with trousers. Designed for urban everyday life – on the streets of metropolises worldwide – each garment is rooted in Pepe Jeans‘ characteristic denim DNA while offering space for individual self-expression.
Credit: Pepe Jeans
The AW26 collection presents a colour palette ranging from various shades of blue and soft beige through to deep chocolate brown. Accents in petrol and turquoise set vivid contrasts.
These colours come to life through the interplay of different materials: denim meets cotton, suede leather is combined with wool and casually tied around the waist. The result is a relaxed refinement in which effortless style takes centre stage.
