NEW CLIENT ALERT: MOI-BASICS
SUSTAINABLE UNDERWEAR: MOI-BASICS COMBINES DESIGN WITH RESPONSIBILITY
Founded in 2020 by Lukas Frei, moi-basics pursues a vision of creating underwear that not only looks good but feels just as great. No scratchy labels, no tight seams, no compromises. Instead: timeless design, high-quality sustainable materials, and a fit that provides support where it matters most. Every design is developed in close collaboration with test wearers to ensure the perfect balance between comfort and aesthetics.
Comfort Starts with the Material
Each moi-basics piece is designed to feel almost weightless on the skin. The brand focuses on sustainable fabrics such as MicroModal and Tencel-Modal, which are exceptionally soft and breathable. The MicroModal used by moi-basics is derived from Austrian beechwood fibers, offering a silky-smooth texture. Tencel-Modal is particularly gentle on the skin, moisture-regulating, and long-lasting, making it ideal for everyday wear. The entire moi-basics production chain operates within a 500 km radius, significantly reducing the brand’s carbon footprint.
moi basics
moi basics
moi basics
The Collections – Thoughtful Basics for Everyday Wear
The Classic Collection is based on MicroModal and focuses on essentials: black and white underwear with a perfect fit. The use of elastane and adjustable straps ensures optimal support where needed. The collection includes six styles for women (Bra, Top, Tank Top, Hipster, Slip, Cheeky) and five for men (Boxer Brief, Trunk, Brief, T-Shirt, Tank Top), with prices ranging from €35 to €75.
The Seamless Collection features the finest Tencel-Modal sourced from Swiss production. With its seamless construction, the collection offers a smooth silhouette and remains invisible under tight clothing. Available in a subtle nude shade and classic black, it adapts perfectly to any body shape thanks to a 20% elastane content. The collection includes five styles for women (Thong, Brazilian, High-Waist Panty, Camisole, Bodysuit), with prices ranging from €25 to €79.
