PRESS FACTORY AT OMR 2025 – A Case of Creative Collaboration
Two brands. Two days. One festival that celebrates the intersection of innovation, people, and pop culture: OMR 2025 in Hamburg was once again a hotspot for ideas that move industries – and Press Factory was right in the middle of it.
As the PR agency for Bauer and Little Moons in Germany, we were proud to curate, manage, and execute two standout appearances – both unique in style, but united in energy.
Bauer at OMR
For Bauer, we supported the booth concept in its development, which was then brought to life by Easy Peasy Makers Club – showcasing Bauer, Frikoni & Layenberger. The Limited Edition Yo & Go was a crowd favorite, sampled throughout the event. On stage, Florian and Markus Bauer celebrated “50 Years of Der Große Bauer” with a live performance by artist LEA – a highlight that blended heritage and emotion.
Little Moons at OMR
Little Moons served up 20,000 Mochis across the festival grounds – a cool, colorful brand moment executed by Easy Peasy Makers Club. Founders Howard & Vivien Wong, joined by creator Anna, brought the story behind the Mochi magic to the stage: vibrant, personal, and full of forward energy.
OMR 2025 was more than just another event. It was a space to turn brand stories into experiences. Our thanks to Bauer and Little Moons for the trust and the journey – we can’t wait for what’s next. See you next year, OMR!
