Denim Love
Lee & Press Factory

Lee Jeans

Press Factory wins Lee Germany account

Press Factory has successfully won the PR account for the legendary denim brand Lee, which includes media, communications, and strategic consulting.

Lee is the signature of quality, durability and innovation.

Founded in 1889 in Salina, Kansas, by Henry David Lee, Lee is a true American icon. As one of the world’s biggest jeans brands, Lee has dominated the denim landscape with their superior products for over one hundred years now. With an impressive range of products under their belt, they’re no longer restricted to denim; producing t-shirts, jackets, button-downs, and accessories.

“Can’t Bust ‘Em“

1940s slogan

Following the establishment of ‚H.D. Lee Mercantile Company‘ by Henry David Lee in Kansas, United States, Lee becomes a legendary denim brand which continues making history with its product innovations, such as the world’s first-ever zip fly jeans – 101Z in 1926, iconic ‚Hair-on-hide‘ leather label and ‚Lazy S‘ back pocket stitching.  From the launch of the 1st Lee bib to the 13oz  ‚101‘ cowboy jeans.

As the 80s rolled in, Lee’s focus shifted from workwear to creating more fashionable styles such as stone washed or acid washed jeans. Over the next decade, Lee continued to transform from a practical-and-durable-workwear maker to a contemporary-and-trendy fashion giant. As of 2018, around 129 years after Henry David Lee founded the H.D. Lee Mercantile Company, the Lee Denim brand continues to maintain its place as one of the biggest denim labels in the world with a global reach.