U.S. Embassy

Challenge

We as Press Factory team happily supported our managing Director as well as deputy chairwoman of the Fashion Council Germany Mandie Bienek and are very proud to have been a part of this very exciting and unique event

U.S. EMBASSY

For the opening of Berlin Fashion Week, U.S. ambassador John B. Emerson and his wife Kimberly Marteau Emerson welcomed 250 guests, together with the Fashion Council Germany and Vogue Germany to the first Sustainability & Style cocktail party at the U.S. embassy.

The Press Factory team was delighted to support our managing director Mandie Bienek, who is also deputy chairwoman of the Fashion Council Germany, and we are very proud to have been part of this exciting and unique event.

Four exceptional young emerging German designers supported by the VOGUE Salon programme presented designs created exclusively for this event: Karen Jessen from Benu Berlin, Kathleen König from Haltbar and Vladimir Karaleev, as well as Nobieh Talaei from Nobi Talai, who is also a FCG mentee.

Recycled vintage denim made available to the designers for this event had been provided by four American companies: Tommy Hilfiger, Calvin Klein Jeans, Levi’s® and the Dutch label G-Star Raw. The aim of the event was not only to promote the cultural exchange between Germany and the United States but also to raise awareness and focus on upcycling and sustainability in the fashion industry. The FCG partnered with the U.S. Embassy to highlight the emerging talents of young designers and the international importance of German fashion design.

„Today, consumers are buying 400 percent more clothes than they did 30 years ago. This, of course, comes at a price. As we become more aware of our impact on the world around us, both producers and we as customers have responsibility to act, and to become more innovative and environmentally conscious, even while continuing to embrace and appreciate great style.”

Kimberly Marteau Emerson