AW25 COLLECTION “RAÍCES”
THINKING MU’S ODE TO MEDITERRANEAN CULTURE
With RAÍCES AW25, Thinking MU presents a collection that does not merely describe the Mediterranean – it embodies it. RAÍCES is rooted in a culture that has cultivated serenity, craftsmanship, and sensuality for centuries, translating these values into a contemporary attitude: slowed down, mindful, and full of appreciation for the details that make life precious.
Photos by Thinking MU
Tradition Meets the Present
The designs translate Mediterranean ways of life into a contemporary design language. Vibrant corduroy breaks the rigidity of classic workwear silhouettes, while knitwear evokes macramé and basket weaving. Denim and pleats reinterpret familiar textures with modern sophistication. Each piece carries with it the memory of coastal places – authentic, durable, and full of character.
Colors and Materials
The collection focuses on warm terracotta and brown tones, natural olive greens, as well as cool blues and greys. On denim, corduroy, pleats, or knitwear, the colors appear clear and reduced. They convey the light, calm, and warmth of Mediterranean winter days, without drifting into haziness or vague nuances. Materials and color combinations capture the feeling of stone walls in winter light, the muted sea, and the warmth of a village square in the late afternoon.
Photos by Thinking MU
Colors and Materials
The collection focuses on warm terracotta and brown tones, natural olive greens, as well as cool blues and greys. On denim, corduroy, pleats, or knitwear, the colors appear clear and reduced. They convey the light, calm, and warmth of Mediterranean winter days, without drifting into haziness or vague nuances. Materials and color combinations capture the feeling of stone walls in winter light, the muted sea, and the warmth of a village square in the late afternoon.
Artful Details
A highlight of the collection is the collaboration with Catalan designer Júlia Esqué. Her prints, inspired by handcrafted basket weaving, lend jackets, shirts, and flowing skirts a fascinating depth and texture. Delicate lines and geometric patterns reference traditional craftsmanship, while appearing both modern and timeless.
Subtle allusions to Mediterranean lifestyle add another layer to the collection: three designs are inspired by the iconic dish pan con tomate y aceite, translating the interplay of bread, tomato, and olive oil into textile details and harmonious color combinations. These culinary references merge with fashion into a sensual, unexpected narrative that runs through the entire collection.
The result is a composition of tradition and innovation, of artisanal inspiration and contemporary refinement – making RAÍCES unmistakable.
Photos by Thinking MU
Fashion with Attitude
RAÍCES AW25 presents Thinking MU as a brand that does not see identity and origin as limits, but as an inexhaustible source of inspiration. Each piece embodies an attitude: mindful, authentic, deeply rooted in Mediterranean heritage. The collection combines timeless forms with modern silhouettes, translates versatility into a stylistic principle, and works with materials that promise longevity. The result is a wardrobe that brings aesthetics, functionality, and sustainability into harmony.
Thinking MU proves that fashion can be far more than clothing – it becomes an expression of personality, culture, and attitude. With RAÍCES, this philosophy comes alive: fashion that feels clear, honest, and inspired, worn by people who define style not through trends, but through values and a way of life.
