THE PRESS DAYS AW26 – Where It All Began
On April 16th and 17th, 2026, we went back to where it all started. With “Press Factory 2001” we transformed our showroom into more than a space – a carefully curated universe of brands we truly believe in, brought to life by the community that gives them meaning.
Photos by Johanna Weilert
Photos by Johanna Weilert
This season was a return to roots. Back to the feeling, the vision, and the conviction that meaningful communication matters more than ever. Meaning before noise. Substance before surface. That has been our guiding belief from day one – and it felt more alive than ever across these two days.
True to the spirit of 2001, we created a moment of pure nostalgia: a photo opportunity set inside a Y2K teenage bedroom, transporting our guests straight back to the era when Press Factory first took shape. Posters on the walls, old music videos, the whole aesthetic – and yes, people absolutely loved it.
At the core of it all stood a lineup of brands that lead with intention and integrity:
Blutsgeschwister | Dr. Spiller | Esther Perbandt | InJewels | Little Moons | Mavi | mell-o | MOS MOSH | Norwegian Rain | Osmans Töchter | Panos Gotsis | Pepe Jeans | Red Wing | Supermarque | Thinking MU
Photo by Johanna Weilert
Photo by Johanna Weilert
Photos by Johanna Weilert
To every guest who walked through our doors – not just to see collections, but to feel the stories behind them: thank you. You are our community, and that is not something we take lightly.
A heartfelt thank-you also goes to our wonderful partners and sponsors who made these two days so special:
Proviant | Flying Roasters | Red Wing | Blutsgeschwister | Bauckmühle | Robin Kater | MOS MOSH | Oatsome | Preußenquelle | Conscious Fashion Store | Dr. Spiller | Mavi
Here’s to new stories, new perspectives, and connections that reach far beyond the showroom floor.
See you next season!
