Voices with Vision at Orange Culture Show AW26
For Orange Culture’s AW26 show – part of the official NEWEST Berlin format by Nowadays Berlin at Berlin Fashion Week – Press Factory supported the project beyond communications by taking on guest management. Shaping not only the message, but the moment itself.
With a carefully curated guest list and on-site hosting, the goal was to bring together a community that reflects the brand’s cultural reach – and to make the collection tangible through a shared experience.
Among the guests were industry experts and personalities whose influence extends far beyond fashion, actively shaping cultural narratives: Florence Kasumba, Christiane Arp, Scott Lipinski, Josepha Rodriguez (Styling), Malick Bauer, and musicians Balbina and Mogli – alongside international voices such as Suzy Bubble. The audience was visibly moved by the emotional depth of the collection.
To deepen that connection even further, we had the opportunity to exclusively style actress Florence Kasumba and singer Balbina in selected Orange Culture pieces for the show – extending the runway into real life, and making the fashion experience feel even more immediate, personal, and present.
This is what PR looks like when it’s built around people: creating the narrative, bringing the right voices into the room, and turning a show into a community moment.
