The Swedish company, renowned for its innovative and sustainable salad bars in over 2,300 locations across Europe and the U.S., is committed to promoting healthy and future-proof nutrition. With a strong presence in Germany, Sweden, and France, Picadeli leverages data-driven insights into dietary habits to drive industry transformation. Each year, the company publishes the Vegocracy Report, a comprehensive analysis that substantiates emerging food trends with solid facts.

Picadeli aims to make healthy eating affordable and accessible for everyone. With its 360-degree concept, the company provides retailers and food service operators with everything from high-tech salad bars to the freshest ingredients. Leveraging digital technologies, Picadeli optimizes the operation of its salad bars while ensuring the highest standards of quality and freshness.

“Press Factory has impressed us with its deep market knowledge, creative approach, and commitment to a sustainable lifestyle as well as sustainable communication. As a responsible agency with a strong network in the food and lifestyle industry, Press Factory is the ideal partner to further position Picadeli in Germany.”

explains Josefine Blixö, Brand Manager at Picadeli.