NATURANA JOINS THE PRESS FACTORY FAM
SOME BRANDS TALK ABOUT EMPOWERING WOMEN. NATURANA HAS BEEN DOING IT SINCE 1917
Photos by Naturana, Disclaimer: Real model.s AI-altered products.
Photos by Naturana, Disclaimer: Real model.s AI-altered products.
ABOUT THE BRAND
The family-run business from Gomaringen in Swabia, now in its fourth generation, was founded on a simple but radical idea: that underwear should support the body, not restrict it. In 1917, founder Carl Dölker set out to reinvent the corset.
Together with physician Dr. Richard Haehl, he developed one that gave women freedom of movement and room to breathe at a time when that was anything but standard. Revolutionary then. Still relevant now.
Today, under the guiding principle „The Power of Comfort“, NATURANA develops bodywear for real bodies and real life, rooted in a long tradition of expertise and modern techniques, and built on the belief that comfort is anything but a compromise.
RESPONSIBILITY
On the responsibility front, NATURANA is a member of TIMA e.V. and the Business Social Compliance Initiative (BSCI).
The brand also supports dasBUUSENKOLLEKTIV and their campaign #TouchMyCancer, creating space for honest, bold and humour-filled conversations about breast cancer and self-examination.
Photos by Naturana, Disclaimer: Real model.s AI-altered products.
Press Factory is proud to welcome NATURANA to the PF family.
