A concept built around the flavour

Press Factory developed the event concept from the ground up. Since matcha sits at the heart of the new flavour, we wanted to give it a central role in the programme as well. Creators should experience the product with their own hands and take home more than a tasting.

Finding the right venue

For the location, we looked for a place that reflects the vibe of Little Moons. With Trucys Café, we found a perfect match, starting with the colours alone, which could hardly have suited the brand better. A café also turned out to be the ideal setting for the afternoon. It created a cosy atmosphere in which guests felt at home right away and could take their time with the mochi and the workshop. The team at Trucys Café also supported us with excellent catering throughout the event.

The right guests

For the guest list, we looked for true matcha lovers in Hamburg. Creators who already have a soft spot for the green tea were the perfect audience to discover the new flavour with us, and their enthusiasm set the tone for the whole afternoon. Press Factory managed the entire guest process, from the first invitation to the welcome on the day.

Activations with a purpose

For the programme, we planned activations that connect directly to the new flavour. Health Bar hosted a matcha workshop in which guests learned more about the tea and how to prepare the perfect Strawberry Matcha Latte themselves. To give the mochi a playful upgrade, we set up a chocolate fountain with white matcha chocolate, so every creator could dip their mochi to taste. A Little Moons video booth rounded off the concept and gave guests a branded space to capture their own moments of the afternoon.

The result was a relaxed afternoon with plenty of room for conversation and a first taste of the new flavour in good company.

A big thank you to all the creators who celebrated with us, and to Trucys Café and Health Bar for being such great partners.