Berlin, 2001. Hedi Slimane was yet to discover the city with his camera and capture its cool in his black and white photos and the trade show Bread and Butter was still two years away from moving from Cologne to Berlin. In other words: Berlin was far away from being on the fashion map. If anything, people were concerned about whether their clothes would endure the next 48 hour rave.
Nonetheless, Mandie Bienek and Luiza Philipp decided to found their PR agency Press Factory. They weren’t aware of it at the time, however, later it turned out it was the first of its kind in the city.
Bienek was marketing director at luxury watch and jewellery brand Bucherer, Philipp worked „on the other side“, in publishing, and was heading Leonce, Berlin’s first independent fashion magazine. They met through work and it was only after the fifth or sixth time they had met, that they decided to found Press Factory.