Florence by Mills: Wildly Me
Recap: The European launch event of an enchanting fragrance
In September of 2023, we had the great honor of organizing an event for the European launch of florence’s fragrance “Wildly Me” in collaboration with Douglas. In this context, we welcomed over 80 guests to a beautiful top table dinner at Café am Neuen See Gastronomiebetrieb GmbH and hosted over 40 people in Berlin.
The event was followed by a meet & greet with Millie Bobby Brown and hundreds of fans the next day at Douglas.
For two days we were able to celebrate and experience this milestone together. Thank you for everyone participating, all the helpers and the trust of florence by mills. It was an honor for us!
What is Florency by Mills?
With Florence by Mills, popular Netflix actress Millie Bobby Brown has created a lifestyle brand that captivates the young generation with a broad product range, from skincare to makeup. Named after her great-grandmother Florence, the beauty brand focuses on vegan formulas and clean ingredients. Certified by PETA, the products are vegan and completely cruelty-free, and they are free from parabens, sulfates, and other by-products. Florence by Mills is also primarily plant-based, incorporating vitamins and antioxidants. The playful lavender-colored packaging reinforces the brand’s message: to embrace oneself and celebrate individuality. The products are available at selected Douglas stores and in the associated online shop.
Photos: © Getty Images / Isa Foltin
