BUILT TO IMPRESS
HOW PRESS FACTORY BROUGHT BAUER’S BRAND EXPERIENCE TO LIFE ACROSS TWO MAJOR STAGES
Some projects are about showing up. Others are about showing what a brand is truly made of. Our work with Bauer in 2026 was firmly the latter – and it happened not once, but twice.
Photos by Mirco Bastiani, Illustration by Blitz & Bretter
PLMA 2026: TRADE PRESENCE WITH A CLEAR POINT OV VIEW
At the PLMA, the world’s leading private label trade fair, we took full ownership of Bauer’s stand concept within the German joint participation format. Working with a 9m × 3m footprint, we developed a complete booth concept that adapted and evolved visual modules from Bauer’s existing design language while tailoring everything to the PLMA context and audience.
Functionality and brand clarity went hand in hand: the stand included innovative cooling solutions for dairy and cheese display, a premium cheese counter, and carefully considered furniture, flooring and storage. Every detail followed Bauer’s corporate identity – and served a purpose.
Beyond the physical space, we developed all stand copy and messaging architecture – translating Bauer’s strategic positioning into clear, trade-facing language. Three narrative pillars shaped the communication: innovation leadership across plant-based, cheese, and health/high-protein categories; reliability and continuity as a family-owned company; and supply security through multi-site production capability as a tangible differentiator for international retail buyers.
All graphic assets were produced in line with Bauer’s corporate design, ensuring visual consistency across modules, screens and print materials.
OMR 2026: WHERE BRAND EXPERIENCE MEETS THE FESTIVAL FLOOR
Our involvement with Bauer at OMR began long before the first panel was built. At the idea stage, we contributed the initial creative impulses that set the direction – the communication angle, the experiential logic, and the thematic framing that would carry through every touchpoint. As the booth concept and visual identity developed, we stayed closely involved to ensure that the look and feel remained fully aligned with what we were building communicatively.
From there, we took on full responsibility across the board: a double premium booth with product presentation and catering counter, live tasting activation, and large-scale sampling across the festival grounds. As presenting sponsor of the Blue Stage, Bauer’s brand was present at every single stage slot throughout the event.
We also handled the full stage programme – from panel talk conception and speaker casting to stage direction – and brought in LEA for a mini-concert that served as the emotional centrepiece of the day. Press work across all relevant channels rounded out the activation.
Photos by AddFame, Illustration by Blitz & Bretter
Two very different formats. One consistent brand logic. And a collaboration that proved one thing above all: great brand experience doesn’t happen by chance – it’s built, from the very first idea.
