PRESS FACTORY IN BLOOM
PRESS DAYS SS27 AND 25 YEARS OF DOING WHAT WE LOVE
Photos by Johanna Weilert
TWO DAYS, ONE SHOWROOM
Eighteen brands, about 250 guests from the creative, fashion and media landscape, and one showroom full of the right people. This season carried a different kind of weight. The Press Days SS27 were not just another edition, but a celebration of 25 years with the people who make this work meaningful. Journalists, creatives, creators and friends of the house showed up, connected and reminded us exactly why we do this.
Twenty-five years of roots. Twenty-five years of bloom.
The brands of the season, all of them led by intention and heart: Blutsgeschwister, By Mary Mary, Dr. Spiller, InJewels, Little Moons, Marie-Louise Müller, mell-o, MOS MOSH, MOS MOSH Gallery, Naturana, Norwegian Rain, Osmans Töchter, Panos Gotsis, Pepe Jeans, PLAID-À-PORTER, Red Wing, Supermarque and Thinking MU. The catering came from Osmans Töchter, and judging by the reactions, it was a hit with every single guest.
Photos by Johanna Weilert
A BED OF MOSS
Some moments are worth pressing into memory. This season’s photo opportunity was a bed of moss filled with flowers, a small but meaningful nod to our 25 Years in Bloom anniversary. Watching our community step into it, laugh, pose and create their own little moment within ours is something we will carry with us long after the showroom closed its doors.
Thank you to every single person who walked through our doors, connected with us and our brands and made these two days truly unforgettable. This community is everything.
THANK YOU
A heartfelt thank you to our sponsors and partners who made these two days bloom: Biolotta, Braineffect, Forest Gum, I + M, MOLK, Preussenquelle and ROY.
Here’s to new stories, new perspectives and connections that last beyond the showroom. See you next season.
