BACK TO LONDON ROOTS: PEPE JEANS DROPS ITS SECOND AW26 CHAPTER
For its second AW26 drop, Pepe Jeans goes back to where it all started. London, its music scene and a generation that treats self-expression as non-negotiable are the references that shape this chapter of the AW26 collection. The result is a wardrobe that feels less like a seasonal update and more like a point of view.
CREATIVE DIRECTION: TWIN STUDIO / @TWIN.STUDIO
DIRECTOR OF PHOTOGRAPHY & VIDEOGRAPHY: VICTOR DE HALLEUX / @VICTOR.DEHALLEUX
PHOTOGRAPHY: CHARLIE GATES / @GATESCHARLIE
MODELS: ZHENYA MIGOVYCH / @ZHENYA_MIGOVYCH & JULIUS BUSSEMAKER / @JULIUS.0111
STYLIST: LORNA MCGEE / @LORNA.MC.GEE
HAIR STYLIST: MOE MUKAI / @MOEMUKAI23
MAKEUP ARTIST: CLAIRE URQUHART / @CURQUHARTMUA
PRODUCTION: LOCK STUDIOS / @LOCKSTUDIOS
CREATIVE DIRECTION: TWIN STUDIO / @TWIN.STUDIO
DIRECTOR OF PHOTOGRAPHY & VIDEOGRAPHY: VICTOR DE HALLEUX / @VICTOR.DEHALLEUX
PHOTOGRAPHY: CHARLIE GATES / @GATESCHARLIE
MODELS: ZHENYA MIGOVYCH / @ZHENYA_MIGOVYCH & JULIUS BUSSEMAKER / @JULIUS.0111
STYLIST: LORNA MCGEE / @LORNA.MC.GEE
HAIR STYLIST: MOE MUKAI / @MOEMUKAI23
MAKEUP ARTIST: CLAIRE URQUHART / @CURQUHARTMUA
PRODUCTION: LOCK STUDIOS / @LOCKSTUDIOS
WOMEN’S COLLECTION
The women’s collection puts denim at the centre, with Jeans, skirts and dresses in washes from vintage blue to deep indigo being the backbone, while slim, straight and boyfriend cuts carry the brand’s modern attitude. Flowing blouses, relaxed dresses and t-shirts add rhythm to the silhouette, and knitwear, cardigans and jackets with metal buttons and hem embroideries bring detail to the season.
The palette, berry red, stone grey and muted blue softened by black and beige, does exactly what a good autumn palette should.
MEN’S COLLECTION
The men’s collection stays true to Pepe Jeans‘ denim heritage. Jeans and jackets are the foundation, paired with t-shirts, polos and relaxed knitwear. Chocolate brown, beige, Dulwich blue and Richmond green reference London’s own heritage, while pink and winter red cut through the palette with the kind of contrast that keeps things interesting.
CREATIVE DIRECTION: TWIN STUDIO / @TWIN.STUDIO
DIRECTOR OF PHOTOGRAPHY & VIDEOGRAPHY: VICTOR DE HALLEUX / @VICTOR.DEHALLEUX
PHOTOGRAPHY: CHARLIE GATES / @GATESCHARLIE
MODELS: ZHENYA MIGOVYCH / @ZHENYA_MIGOVYCH & JULIUS BUSSEMAKER / @JULIUS.0111
STYLIST: LORNA MCGEE / @LORNA.MC.GEE
HAIR STYLIST: MOE MUKAI / @MOEMUKAI23
MAKEUP ARTIST: CLAIRE URQUHART / @CURQUHARTMUA
PRODUCTION: LOCK STUDIOS / @LOCKSTUDIOS
