THE PAST AS A PLACE WORTH RETURNING TO
Looking back doesn’t have to feel like loss, the starting point for Thinking MU’s AW26 collection Positive Nostalgia.
Photos by Thinking MU
WHAT IT’S ALL ABOUT
This collection is built around the belief that nostalgia can be vivid and alive rather than melancholic. That the places, textures and impressions that shaped how we live, dress and feel don’t belong to the past, they stay with us, and Positive Nostalgia finds ways to carry them forward.
Across the collection, that dialogue takes different forms.
ABOUT THE COLLECTION
Across the collection, that dialogue takes different forms. Prints drawn from blankets and home textiles, classic checks and references to rural everyday life create a familiar visual language. Traditional techniques like cyanotype, hemstitch embroidery, handcrafted details are reinterpreted rather than reproduced, keeping the craft alive without freezing it in time. The silhouettes and colour palette draw on the visual codes of past decades, with a particular nod to the 1970s, not to recreate them but to ask what they still have to say.
Colour, in particular, does a lot of the emotional heavy lifting here. Soft, washed-out and warm tones, fine combinations and Mediterranean references form a palette that feels less like a trend decision and more like a feeling remembered.
Photos by Thinking MU
COLOURS
Colour, in particular, does a lot of the emotional heavy lifting here. Soft, washed-out and warm tones, fine combinations and Mediterranean references form a palette that feels less like a trend decision and more like a feeling remembered.
The Natural Dyes capsule marks a shift within the collection, moving away from classic indigo into a spectrum of warm browns and earthy tones that deepen the connection to nature and to that same sensibility of past decades.
Not every memory belongs to the past.
