EXCLUSIVE MAVI SEEDING LOUNGE AW25
Western Spirit meets City Lifestyle: On September 24, 2025, our showroom opened its doors for the exclusive Mavi Seeding Lounge. Around 30 carefully selected guests – including influencers Carlos Boettcher, Assia Riad, Julia Dalia, Masha Sedgwick, emiliajoyyy, and Phil Soda – experienced a relaxed and inspiring afternoon of exchange dedicated to Mavi’s latest AW25 collection.
Photos by Philip Wawra
The spotlight was on a curated mix of Western-inspired pieces and Mavi’s timeless denim classics: from college jackets and fringe details to signature denim styles with character – looks that effortlessly merge urban flair with a touch of Western attitude.
The lounge atmosphere was relaxed and inspiring. Surrounded by denim and Western vibes, authentic conversations unfolded, new connections were made, and creative synergies came to life.
A special highlight: the Patches Station, where each guest could customize their denim pieces – a personal touch that reflects Mavi’s philosophy of creating fashion with individuality. Culinary highlights included the iconic Little Moons Mochis and a bar serving freshly crafted cocktails and tasty mocktails.
To round off the evening, guests received a curated selection of Mavi pieces – perfect for the upcoming fall season.
Photo by Philip Wawra
Photos by Philip Wawra
The Mavi Seeding Lounge was more than just an event – it marked the kick-off for the new season: Western spirit, reinterpreted for life in the city.
