Till Lindemann x LikeMeat x Veganuary 2022


Fashion homage to plant-based meat


Till Lindemann (Rammstein) x LikeMeat for Veganuary

“A plant-based burger has nothing to do with fashion, but with style.“

To mark Veganuary 2022, german food brand LikeMeat and Rammstein singer Till Lindemann have once again created an unusual art movie. In the film, Till Lindemann can be seen eating a plant-based burger with vegan chicken made with organic soy protein from LikeMeat.

2021 Till Lindemann has been inspired by the pop artist Andy Warhol and his art movie „Andy Warhol eating an Hamburger“. For the new film, Till Lindemann has now been inspired by another icon: the legendary Karl Lagerfeld. What the pop artist is for art, Karl Lagerfeld is for fashion.


„After the huge success of our Veganuary Movie 2021 we are extremely proud to have worked with Till Lindemann again for our new movie. It is always a pleasure and an honor to work with such a unique and creative personality as Till at the same time. We very much hope to build on last year’s great result with the new campaign.“

Karola Kentner-Schütz
Head of Marketing, LikeMeat GmbH

With the art film, the brand wants to raise awareness for the non-profit organization Veganuary and inspire people to eat purely plant-based food during the month of January. The goal of the movement is not to protect the environment and contribute to animal welfare.