Excellence in Branded Story Telling
During the International Consumer Electronics Fair (IFA) in Berlin 2016 the German premium brand LOEWE staged a unique production of its brand history on the bel étage of the French Palais – located on Unter den Linden in Berlin. On an area of 1000m², LOEWE presented a world of experience that took guests back into the past by giving them an insight into the replicated private rooms of the Loewe brothers. High-profile co-hosts like Oliver Jahn from AD Magazine (Condé Nast) and Cornelius Tittel from BLAU (Axel Springer) welcomed important opinion leaders, VIPs, business partners and clients. The perfect mix of art, design and culture made this special night a brilliant highlight of the 2016 IFA. During the day, the nostalgic scenery of the LOEWE space served as a setting for teatimes, guided tours and media gatherings.