HAVAIANAS
20th anniversary

Havaianas football tournament

Challenge

Football tournament was organised in May in Madrid to celebrate the 20th anniversary of Havaianas iconic model, the flip flop with the Brazilian flag on the strap, which was launched in 1998 as a good luck charm for the national team in that year’s world cup.

Go for Goal!

The flip flop with the Brazilian flag on the strap was launched in 1998 as a good luck charm for the national team in that year’s world cup. That model became such a success it became one of the icons of the brand. The tournament was formed with teams of influencers from all over Europe and the middle east, with 2 special guest commentators: David Luiz and Bebeto.

These both represent the entire Brazilian spirit just like Havaianas. What’s more, once the tournament was over David Luiz and Bebeto formed their own team and gave the watching crowd a real football experience.