The pursuit of an effortless modern-day man’s wardrobe continues – this time in the German capital. Designing his spring/summer 2017 collection, T-Michael got inspired by his love for the metropolises Berlin and Tokyo. To stage the garments at their best, the shooting for the new lookbook took place in Berlin.
Press Factory initiated the project right from the start and introduced T-Michael to the faces of the campaign: Our local heroes Chris Glass, Anton Cobb, Daniel Padilla Werner and Martin Kuhlmann. To create a genuine atmosphere, the idea was to shoot personalities from Berlin at their favourite spots in the city, wearing the spring/summer 2017 collection of T-Michael.
Starting with the casting of the models, in this case the movers and shakers of the Berlin creative and fashion scene, Press Factory was responsible for the whole production management of the spring/summer 2017 campaign of T-Michael, including location scouting and monitoring the shooting.
Media Relations and PR
The medialization of the campaign included the creation of a special mailing, which was sent to selected journalists. An outcome of this was for instance a great article in Whitelies Magazine.