Manufactum Opening Bremen

MANUFACTUM OPENING BREMEN

THREE EVENTS
ONE OPENING
HUGE SUCCESS!

Challenge Opening
 

For our client Manufactum, Press Factory was responsible for the opening of the new store in Bremen attended by media representatives and special guests.

Three aims, three successes

Our aims were to achieve a national media buzz, fascinate the city of Bremen and appeal to a new target group. We achieved a national media buzz with a pre-opening for the media. And we also created a cross-media partnership with the relevant blogazine Love Bremen to work with influencers and appeal to new local target groups.
19,000 guests at the opening, 250 at the pre-opening and 30 media representatives.

Press Factory took charge of this exclusive event concept by taking over the strategic and creative consulting which included guest and media management. The professional planning and execution of the event was giving all guests and media unforgettable moments.