Three aims, three successes
Our aims were to achieve a national media buzz, fascinate the city of Bremen and appeal to a new target group. We achieved a national media buzz with a pre-opening for the media. And we also created a cross-media partnership with the relevant blogazine Love Bremen to work with influencers and appeal to new local target groups.
19,000 guests at the opening, 250 at the pre-opening and 30 media representatives.