Multichannel at it's best

Manufactum

Challenge

Full-service public relations in Germany including corporate, brand, retail and product PR. Strategic consulting and daily PR, product placements and social media, as well as influencer collaborations.

Mulitchannel at its best

Manufactum is a retailer with nine full-sized stores in Germany and an online store that serves primarily Germany, Austria, Switzerland and the UK. The company’s main focus is on household and garden goods made with traditional manufacturing methods and materials. The company also sells cosmetics, apparel and shoes, computers, bikes, food items, books and furniture.

Manufactum catalogues
have been enjoying
almost cult-like status
among a certain clientele.

Product descriptions are in-depth, sometimes ironic, and in very good German, for which Manufactum received the 2003 German language award from the Verein Deutsche Sprache, a language preservation society. Stores are currently located in Hamburg, Berlin, Waltrop, Düsseldorf, Cologne, Bonn, Frankfurt, Stuttgart, Munich, and Bremen. The brands Manufactum brot&butter (food items sold in their own stores in several German cities) and Gutes aus Klöstern (products made in monasteries), the Gasthaus Lohnhalle restaurant and the designer furniture brand Magazin (with stores in Stuttgart, Bonn and Munich) also belong to the Manufactum Group. Manufactum was founded in 1988 by Thomas Hoof, the former managing director of the German Green Party in North Rhine-Westphalia. In 2008, Manufactum was taken over by Heine Versand, a wholly owned subsidiary of Otto GmbH.