HAVAIANAS GERMANY

Havaianas

Challenge

Full-service PR and Distribution in Germany, consultancy and partnership in all aspects of PR, media and cooperations since 2017.

 
Created in 1962, the brand Havaianas brings the Brazilian spirit all around the world.

Since the beginning Havaianas pursues the goal to produce shoes for everyone disregarding class, status and income.
The then newly invented flip flop became the embodiment of Brazilian lifestyle and the favorite shoes of the Brazilians. The colorful rubber soles are synonymous for vitality, freedom and comfort, all in all the sense of the Copacabana lifestyle. In July 2017, the first Havaianas store in Germany openend in Berlin.

Havaianas represents comfort, happiness and freedom in the most simple and spontaneous form for everyone’s feet.