Change is not an agenda, but a principal.

Bikini Berlin

Challenge

Full-service public relations including corporate, brand, retail and product PR. Starting in the revitalisation phase, creating a national and local buzz. Development of a lifestyle network. Strategic consulting and daily PR, product placement and social media, as well as influencer collaborations.

 

From fame to fame

By the end of the 1960s more than sixty fashion companies producing and selling textiles and clothing had moved into the building complex of the “Zentrum am Zoo” (Centre at the Zoo) in the west of Berlin.

Once the Berlin Wall was erected, the ensemble fell into a Sleeping Beauty slumber, from which it was brought back to life in spring 2014 by the Munich-based Bayerische Hausbau following a respectful revitalisation. Bikini Berlin was born: a unique combination of shopping, gastronomy, workspaces, cinema, leisure, recreation and a hotel.

The ‘two-piece’ architecture, which is meanwhile fully glazed, reminded the people of Berlin of a bare midriff in a bikini, the daring swimwear fashion causing a stir at the time, hence the name “Bikini”.
Bikinihaus is home to the world’s first concept shopping mall. Consistently differentiating itself from regular shopping centres, the mall sees itself as a compilation of carefully curated and coordinated boutiques and gastro offers.

The concept shopping mall is also home
to the modular pop-up boxes,
which can be rented temporarily.

This gives well-known brands the opportunity to launch a new product and also makes it easier for aspiring young designers to present their creations to the public for the first time. The centrepiece of the building complex is the legendary Bikinihaus with a total length of 200 metres. And this is also the namesake of Bikini Berlin – “Bikinihaus” was the name affectionately given to the building by the locals in the 1950s. An open-sided storey framed by columns on the second floor once separated the building into one upper and one lower area. The ‘two-piece’ architecture, which is meanwhile fully glazed, reminded the people of Berlin of a bare midriff in a bikini, the daring swimwear fashion causing a stir at the time, hence the name “Bikini”.

An additional highlight of the Bikinihaus building is the 7000 m², freely accessible green rooftop terrace, the Bikini Berlin Shopping Garden, which is based on the idea of New York’s Highline Park and offers spectacular views into the neighbouring zoo. Exclusive office spaces can be found on the third to sixth floors.

 

An oasis in the
heart of the city,
an urban hub
and social universe.

 

The centrepiece of the building complex is the legendary Bikinihaus with a total length of 200 metres. And this is also the namesake of Bikini Berlin – “Bikinihaus” was the name affectionately given to the building by the locals in the 1950s. An open-sided storey framed by columns on the second floor once separated the building into one upper and one lower area.